Supporting you and your business!

News & Events

Welcome to Central District Alliance

The Business Improvement District comprising of Holborn, Clerkenwell, Farringdon, Bloomsbury, and St Giles.

We are a collective voice of over 400 organisations, representing a highly diversified commercial and cultural base of creative, educational, legal, medical, professional, scientific, and technological brands of global significance – generating a contribution to London’s GVA second only to the city. Prioritising sustainability, destination modelling, business solutions, public realm, and placemaking within our district.

About Us

Central District Alliance is the place to be for businesses. From heritage to housing, law to lifestyle, food, and drink to future technology – we are diverse, innovative and we lead the way. Together we think big, do things differently and raise our profile to attract success.

We’re a mix of heritage, culture, and creativity. Our streets are steeped in history and filled with life. Explore everything from delicious restaurants at Tottenham Court Road and St Giles to ancient history at the British Museum, through to innovative design at Farringdon, and local markets at Cow Cross Yards.

Find Out More

CDA Club App

Download CDA's new app - The CDA Club - for exclusive offers, world-class events, and fascinating history at your fingertips! The app is for anyone who works or visits our fantastic district! 

With your CDA Club app, you can enjoy:

  • Discounts at local shops and restaurants
  • Notifications for local events
  • Special promotions for local businesses
Find out more

Where ideas meet action

What We Are Doing

Central District Alliance Business Improvement District leads economic development and profile building for our business community by being their collective voice. CDA has been able to be a voice for businesses, through our engagement with Mayor Sadiq Khan, Central Government, Local Authorities, Transport for London, charities, and external stakeholders.

For example, CDA has provided hospitality and retail venues the opportunity to express their concerns and how they have adapted and will continue to do so during COVID-19.

Find out more

There are many challenges our businesses and London as a whole will have to navigate, with a combined effort from both the public and private sectors, we can and surely must shape the sort of recovery we want to see. 

Alexandar Jan, Chairman of Central District Alliance

Resources & Footfall

Central District Alliance produces great resources for our members including monthly footfall reporting, podcasts, and interviews. The BID is continuously updating our website with information about topics that are important to our businesses. 

Our monthly footfall reporting is split between Holborn and Clerkenwell. This is so member businesses can see the footfall for their particular area.

If members wish for bespoke information such as transport, business churn, and vacancy rate data, please get in touch with one of our team members at info@centraldistrictalliance.com

Find out more

Whats On...

News & Events

Event: 02 August 2022

Picnic in the Park

Central District Alliance introduces Picnic in the Park! Kick back and relax on our deckchairs or grab a free picnic blanket, whilst enjoying live music in Russell Square Gardens!

View Event

Event: 02 August 2022

FREE Bike Maintenance and Security Tagging

CDA is hosting a FREE bike maintenance and security tagging event between 11am-3pm on the first Tuesday of each month. Bring your bike to get serviced by one of our professionals and security tagged by the Met Police.

View Event

29 July 2022

Your Future Talent

CDA launches new package of support for the hospitality industry, to help ease recruitment and staffing shortages

View News

28 July 2022

Red Lion Street and Bedford Row: Safer, healthier, greener

As part of our commitment to create more people-centered places, CDA is backing public realm works throughout the district. Click below to find out more about the projects CDA is supporting.

View News

Event: 13 July 2022

CDA Village Fete

CDA's first Village Fete took place on Wednesday 13th & Thursday 14th July, for games, giveaways, live music and much much more! Two days of glorious weather, live music, street food, lots of laughter and happy faces!

View Event

11 July 2022

On London: The rich and red backstory of the White Hart of St Giles

Both Henry VIII and Karl Marx feature in the history of the Drury Lane site on which the pub stands

Read Full Article

Event: 07 July 2022

Careers Workshop in partnership with Dress for Success

On 7th July 2022, Central District Alliance hosted a Careers Workshop for refugee women, in partnership with Dress for Success - providing advice and support for women seeking employment.

View Event

04 July 2022

Commuter Club: time for your free podcasts, playlists and long reads

Commuter Club comes back to Central District Alliance with a new podcast, extended read, and playlist! Check it out here.

View News

01 July 2022

CDA joins consortium for Mayor's Businesss Climate Challenge

This is a unique opportunity for organisations to start to future-proof their businesses against rising energy prices and help London become net zero by 2030.

Read Full Article