About us - Central District Alliance - Central District Alliance

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About Us

Central District Alliance (CDA) is the Business Improvement District (BID) for Holborn, Bloomsbury, St Giles, Clerkenwell and Farringdon.

We pride ourselves on our ability to work collaboratively with a diverse range of stakeholders. Our strong partnerships with our 600+ members, local communities, Camden Council, Islington Council, Transport for London (TfL), and the third sector enable us to act as a facilitator, custodian, ambassador, and champion for the businesses we serve.

Our commitment to inclusivity and cooperation ensures that the Central District Alliance remains a powerful and effective advocate for our members. By fostering a sense of unity and shared purpose, we create an environment where businesses can excel and contribute to the continued success of our thriving district.

Our mission

CDA is committed to supporting our business community, by enhancing sustainable socio-economic growth across our central London neighbourhoods.

We take a collaborative approach, working hand-in-hand with our member businesses to support the local communities in which we operate. By fostering strong relationships and promoting a shared vision for the future, we create a dynamic atmosphere that empowers businesses and communities to flourish together.

What is a BID?

Business Improvement Districts (BIDs) are a transformative way to manage business communities, and their popularity is growing rapidly in London. Central District Alliance proudly stands as one of the largest and most successful BIDs in the country, showcasing the positive impact that BIDs can have on attracting and retaining businesses in the area. Representing over 600+ businesses, our primary goal is to establish Central District Alliance as the premier destination for businesses seeking to thrive in London’s bustling environment.

The upcoming 2025-2030 ballot represents a pivotal moment for our district, building on the progress achieved since our resounding YES in February 2020. Your vote is vital to ensuring we can continue delivering impactful projects, championing local businesses, and enhancing the area for everyone who works, lives, and visits here.

Our neighbourhoods

Governance

Central District Alliance is a not-for-profit company limited by guarantee.

The BID is governed by a Board of Directors, comprised of representatives from a diverse range of sectors within the BID area. This board is supported by a dedicated Executive Team working tirelessly to bring our mission to life. Together, they ensure Central District Alliance remains focused on delivering the highest level of service and support for businesses and communities in the area, fostering a thriving environment for growth and prosperity in central London.

Meet The Team

Board of Directors

Alexander Jan

Chair

Joe Edwards

British Museum

Susan Freeman

Mishcon de Reya

Lisa Humphreys

Group M

Tony Matharu

Blue Orchid Group

Amy Brown

Google

Ruth Duston

Primera

Austin Casey

Primera

Meet The Team

Executive Team

Alexander Jan

Chair

Debbie Akehurst

Chief Executive

Gordon Brockie

Chief Operating Officer

Marcos Gold

External Affairs Manager

Nicky Bond

Head of Marketing and Events

Lydia Clarkson

Head of Placemaking

Rachael Aldridge

Communications & Marketing Manager

Suman Marygiri

Public Realm Project Manager

Anjali Batra

Business Engagement Manager

Spasoja Sam Rajnovic

Security and Operations Manager

Wayne Lewis

ESG Project Manager

Document Downloads

CDA Business Plan 2025-2030

Published

Annual Report 2024

Published

Annual Report 2023

Published

Annual Report 2022

Published

Annual Report 2021

Published

Overview of Projects and Progress 2023/24

Published

Overview of Projects & Progress 2022/23

Published

Overview of Projects & Progress 2021/22

Published

Overview of Projects & Progress 2020/21

Published

Overview of Projects & Progress 2019/20

Published

Overview of Projects & Progress 2018/19

Published

Health and Safety Policy Statement

Published