Supporting you and your business through recovery.

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Welcome to Central District Alliance

The Business Improvement District comprising of Holborn, Clerkenwell, Farringdon, Bloomsbury, and St Giles.

We are a collective voice of over 400 organisations, representing a highly diversified commercial and cultural base of creative, educational, legal, medical, professional, scientific, and technological brands of global significance – generating a contribution to London’s GVA second only to the city. Prioritising sustainability, destination modelling, business solutions, public realm, and placemaking within our district.

About Us

Central District Alliance is the place to be for businesses. From heritage to housing, law to lifestyle, food, and drink to future technology – we are diverse, innovative and we lead the way. Together we think big, do things differently and raise our profile to attract success.

We’re a mix of heritage, culture, and creativity. Our streets are steeped in history and filled with life. Explore everything from delicious restaurants at Tottenham Court Road and St Giles to ancient history at the British Museum, through to innovative design at Farringdon, and local markets at Cow Cross Yards.

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Where ideas meet action

What We Are Doing

Central District Alliance Business Improvement District leads economic development and profile building for our business community by being their collective voice. CDA has been able to be a voice for businesses, through our engagement with Mayor Sadiq Khan, Central Government, Local Authorities, Transport for London, charities, and external stakeholders.

For example, CDA has provided hospitality and retail venues the opportunity to express their concerns and how they have adapted and will continue to do so during COVID-19.

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There are many challenges our businesses and London as a whole will have to navigate, with a combined effort from both the public and private sectors, we can and surely must shape the sort of recovery we want to see. 

Alexandar Jan, Chairman of Central District Alliance

Resources & Footfall

Central District Alliance produces great resources for our members including monthly footfall reporting, podcasts, and interviews. The BID is continuously updating our website with information about topics that are important to our businesses. 

Our monthly footfall reporting is split between Holborn and Clerkenwell. This is so member businesses can see the footfall for their particular area.

If members wish for bespoke information such as transport, business churn, and vacancy rate data, please get in touch with one of our team members at

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Whats On...

News & Events

22 November 2021

On London: How Clerkenwell became the gin capital of the world

The pure waters that gave Goswell Road and Clerkenwell Road their names lured the companies that made the classic brands

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08 November 2021

On London: The long bar and longer backstory of High Holborn’s Cittie of Yorke

Taverns are said to have occupied the site since 1430, though a lot has changed above and below ground since then

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03 November 2021

Commuter Club: time for your free podcasts, playlists and long reads

This week's podcast is full of music and dancing, as we meet James Williams of Shaftesbury Theatre and Doni Fierro of London Cabaret Club. Get a behind-the-scenes look at Holborn's new Indian restaurant, Colonel Saab, which serves up delicious contemporary dishes against the backdrop of Holborn Town Hall. Plus, Scotscape's Angus Cunningham and Tom Ward tell us all about the world of living walls and urban greening.

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25 October 2021

On London: Poetry, plague and St Giles-in-the-Fields

There has been a place of worship on the site for hundreds of years amid a district with a decidedly mixed history

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13 October 2021

Central District Alliance publishes Annual Report following AGM

The Central District Alliance Business Improvement District has published its 2021 Annual Report following a successful Annual General Meeting.

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13 October 2021

CDA AGM Documents

Here you will find the documents and presentation from the Central District Alliance's Annual General Meeting on 12 October 2021.

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