CDA welcomes new Deputy Chief Executive

We are delighted to welcome Sam Good to the CDA Team, as Deputy Chief Executive.

Sam has over eight years of experience across the many layers of the BID industry. Having previously held the position of Chief Executive of the Colchester BID, working there from its inception, Sam was responsible for the formation of new place-based strategies, place shaping developments and operational leadership, across the BID.

More recently, his work at British BIDs involved working across a portfolio of BIDs; supporting ballots, feasibility studies for new BIDs and general governance and compliance support for over 100 BIDs nationally.

Sam joins the CDA Team to support Chief Executive, Debbie Akehurst, with strategic and operational functions within the BID – and to help shape and deliver the BID’s vision and long-term strategy.

Please reach out to Sam if you would like to discover more about his role at CDA.