Central District Alliance


What we are doing

Collaboration and inclusion is part of who we are.

Through its collective voice, CDA is able to influence the policies and decisions that affect our business community. This includes the Mayor of London, local authorities, and various other stakeholder groups.

Our projects

Through these collaborations, CDA has implemented and continued to work on several projects including

  • Place Plan - our design and delivery strategy for improving key public spaces. Click here to find out more.
  • Grey to Green project - will bring all green to eye level in line with slowly bringing people back into London.
  • Providing on-street teams to provide round-the-clock patrol as well as keeping CDA’s streets clean as well as forging links with local police – cleaners, ambassadors, and security.
  • Forging partnerships – Charities, local authorities, and think tanks.
  • Steering groups – Property Group and our Safety and Business Resilience group
  • Supporting businesses through marketing campaigns including the Central London Alliance, London rising and GLA to name a few.
  • Events – e.g. wellbeing events promoting an emphasis on mental health in with going back to work.

Public Realm

CDA BID brings together the five neighbourhoods of Holborn, Bloomsbury, St Giles, Clerkenwell and Farringdon. 

CDA see investment into the streets and shared public spaces that centre and connect our neighbourhoods as an important opportunity. Enriching these spaces can create distinctive and vibrant places to enjoy, welcoming places to connect or peaceful places to rest.

Our public realm investment is guided by seven key objectives that reflect the BID's strategic priorities and the principles of people centred design. These objectives provide a clear route for the BID to direct investment to the public space improvements that will have the greatest possible positive impact.

Safe streets

Our Security Patrol operates Monday to Friday and is there to help encourage a safe atmosphere, including sensitively dealing with anti-social behaviour. They also report and monitor into the local authority and the Metropolitan Police. 

Clean streets

The On-Street Cleaning Team, working Monday to Friday, provides an extra layer of litter picking and jet washing along our public highways. The team is on hand to support our community if there are any environmental concerns that need dealing with. 

Welcoming District

Our ambassador has an important role to play being another set of eyes and ears on the street, helping people with wayfinding and directions, imparting valuable local knowledge and also making sure that the area stays clean and safe.

Social Value

Businesses today are engaged in creating wider social value, through Corporate Social Responsibility (CSR) related programmes. There is a growing body of evidence linking commercial success with responsible and sustainable business. Our campaigns align themselves to these principles and deliver tangible results and return on investment.

For the past three years, we have used the United Nations Sustainability Development Goals (SDG) to inform campaigns that will drive long-term sustainable, commercial, economic and social growth. By providing hyper-local knowledge and driving collective action, we will transform our SDG from theory into practical, immediate and tangible actions and results.


Your Future Talent

Launched in early 2022, Your Future Talent is designed to bring businesses, young people and local job seekers together; supporting them in employment, skills and training and provides access routes into local apprenticeship schemes, through a variety of initiatives.

The projects we are delivering will not only equip and upskill local people for careers in hospitality, but will create a new workforce of budding and talented employees to help businesses in the district replenish their staff levels. 

(Your Future Talent)

SEE Strategy

Our Social, Environmental, and Economic Strategy will deliver a comprehensive approach to sustainability based on circular economy principles.

Footfall monitoring

We have commissioned experts to capture footfall
data which will be made available to our members to help inform policy-making and drive inward investment.

Read more

Charitable giving

At the end of 2020 we made a £10,000 donation to both Camden Giving and Islington Giving to support their inspiring work in their respective communities.